If you’ve ever done home based business work before, then you know that it really is work. There are several top companies as well as great products that you can try to sell, but the one constant in them all is the purchase of products or services. Some type of product/service must be purchased for you to make a profit. And in order to do that on a big level, you certainly must have leverage. So you can work your tail off and try to make as many one-on-one sales yourself or work smart and leverage your abilities and time by taking advantage of systems to replicate yourself into a sales force of many to sell more products and services to more people. Does that make sense?With home based business work, the problem lies here. People just don’t know how to effectively and inexpensively create that leverage to dramatically increase their results so they can achieve the amount of success they desire! If done right, you actually end up sacrificing less hours to get better results in less time.Now let me say that first of all, if you’ve been failing at home based business work for months now – or maybe even years – realize that it is not your fault. Myself and many other people have suffered with the exact same issues. You simply were never trained and for that reason never knew the right tactics of how to utilize the web and other tools to be successful. That’s like trying to do open-heart surgery after taking a few CPR lessons – it is specialized schooling. But in this case it will not cost you several $100,000′s to master the skills and tools required to become successful with your business; utilizing just a few crucial tools with the right marketing system & training will make your home based business profitable very quickly (depending on how much leverage you apply!).So here’s the number 1 issue with Home Based Business work: getting your business in front of enough interested and qualified people! Again it’s all about leverage – you want to get your message out to more people on a regular basis without spending lots of money or wasting precious time trying to sort through “suspects” one by one yourself (whether in person or on the phone, etc). The bigger your organization, the better your power to move more product and at the end of the day make more money.In order to build a group, you would prefer a system already in place that has the ability to pre-qualify and sort through your interested prospects on autopilot, notifying you of the more serious prospects so you know where you can spend your time for maximum results. Replicate yourself by developing a team to help reduce your Home Based Business work load and multiply your earnings. Show your organization how to utilize the system and how the people they recruit can do the same thing and once this occurs, you will have done a full cycle and completely replaced yourself while your income continues to expand.

If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.